I was commissioned by the team at C3 to work on a brand launch event and influencer strategy for Authentic Beauty Concept, a salon haircare brand sitting within the Henkel/Schwarzkopf family.

I lead on creative strategy and concepting for the event, developing ideas and briefing the production agency, as well as identifying and commissioning a group of influential creatives to host workshops at the launch in Berlin and form the foundations of the Authentic Beauty Concept community, embodying the values and beliefs of the brand.

Client testimonial: I worked with Emma on the influencer-driven launch of an international beauty brand. Emma has a unique talent for cherry-picking influencer/creators who don't just tick the standard boxes of reach and brand fit, but who truly embody the brand ethos and breathe life into a campaign. In the fast-moving influencer marketing segment, Emma's guidance and expertise was invaluable. Louise Gaudern, Senior Project Manager