Values
When launching Asociēt, we had a long old think about what we wanted to stand for and the values that are important to us. Some of these felt really obvious, like being kind at work and encouraging positive partnerships, and others sit at the core of everything we do, like empowering brands and supporting our network. We wanted to share these values so you can get a feel for what we’re all about, whether you’re a brand looking for help or a creative looking to work with us. And if our values seem similar to yours then we’re calling it that we’re a match made in marketing heaven (and we should probably work together soon. Just saying).
We are human: the world of influence, advocacy and word of mouth is inherently human, so we take a bespoke, personal approach to all of the work that we do. We want to highlight the importance of the human side of effective collaboration, and how important it is for a brand to build their own relationships with their partners.
People are people: we bring passion and enthusiasm to the projects we take on and love connecting brands with the best talent.
We are passionate: we bring passion and enthusiasm to the projects we take on and love connecting brands with the best talent.
We empower and support: we empower brands to build their own sustainable connections with creatives, and support creatives by generating opportunities to build their own brands.
We believe in community and connection: our community focus is in supporting, celebrating + championing emerging talent, encouraging diversity in campaigns and creating opportunities for talented creatives from all backgrounds. We understand the power of collaboration and work closely with our curated collective, facilitating meaningful connection across our network.
We are specialist: we have the knowledge, experience and expertise required to navigate a constantly evolving landscape and empower brands to do the same. Our background in marketing strategy, creative production, project management, event planning, relationship management and community building makes us perfectly positioned to support our clients and advise our wider network.
We do things differently: Asociēt has been launched as a way to do things differently. Working with Asociēt means collaborating with the most relevant talent from around the world – creatives who embody your brand and are genuinely excited to connect with you – project managed and lead by our team.
We believe in flexibility and balance: the freedom to work in a way that suits you, and throwing out the idea of ‘climbing the corporate ladder’. We believe that brilliant work can be created outside of the 9 to 5 and away from the office. In fact, we believe you can work just as well in a hammock in Bali as you can sat at a desk in Borough. If you’re great at what you do, it doesn’t matter where you do it. Freedom inspires passion and allows creativity to shine.
We are friendly and show kindness at work: we all spend a lot of time at work, and we believe it should be enjoyable for everyone. It’s nice to work with nice people. We champion kindness and empathy in the working world, and encourage respectful collaborations and partnerships.
Value is at the core of everything we do: not only do we pride ourselves on delivering value for our clients and our collective, but identifying and communicating value is also at the heart of our creative process, and front of mind for both parties in every partnership we facilitate.
