I was brought in as a consultant by Sony Music to develop and implement a central influencer marketing strategy for the 4th Floor Creative team and to build out the Sony Music Creator Network.

Across one year I supported the team with creative strategy, set up ways of working, processes, tools and reporting methods, hosted internal workshops and ideation sessions, and organised and managed bespoke events for our community, with partners including Instagram and Creative Entrepreneurs.

Acting as a central point of contact within 4FC for each of the record labels, I advised on and managed campaigns for Columbia, Syco, RCA, Ministry of Sound, Relentless, Insanity, Black Butter and CMG, working across artists including George Ezra, Mariah Carey, Mark Ronson, Little Mix, Khalid, Glowie, Christina Aguilera, Celine Dion, Zara Larsson and Tom Walker.

Client testimonial: Emma consulted for Sony Music during 2019 and was instrumental in us establishing our strategy for working with influencers. During this time she led campaigns that saw us provide influencer marketing strands to artist campaigns including, George Ezra, Little Mix, Khalid, and Mark Ronson.

Her experience and knowledge of the space is unmatched. Her positive outlook and ability to coordinate and collaborate enabled her to deliver first-class results throughout her time with us. I wouldn't hesitate for a moment in recommending Emma to be a part of any team. Adam Cardew, VP Creative Strategy & Business Development, 4th Floor Creative, Sony Music UK

Feature/second image credit @chris_reid and @indigoochild