Consulting for the marketing team at Syco Music, I was briefed on upcoming campaigns and connected the Sony Music creator community with opportunities and events at the label.

When New Zealand band Drax Project were in town I was tasked with developing a concept and creative strategy to raise awareness of their upcoming London show, engaging influential fans from within the community and encouraging natural content creation. We hosted an exclusive fan event at Dalston Roof Park where the band played live and chatted with guests, followed by additional activity at their O2 Academy show in Islington later that week. The events generated an impressive volume of organic content, further raising awareness within the UK market.