Hello! I’m Emma, a Creative Strategist specialising in content strategy and influencer marketing. I love connecting people, bringing ideas to life and helping brands build meaningful partnerships. Over the course of my career I’ve built an influencer division from the ground up for a leading content marketing agency, written strategy for global brands from Sony Music to Amazon, built bespoke communities of creators for businesses and helped agencies develop their offering.

I’ve also worked in-house for brilliant brands from The Telegraph to Harvey Nichols, led agency accounts for top names ranging from UKTV, Hyatt Hotels and McDonald’s to David Lloyd and Whittard, consulted for leading PR and event agencies and directed campaigns across consumer and business accounts.

P O R T F O L I O

  • "I worked with Emma on the influencer-driven launch of an international beauty brand. Emma has a unique talent for cherry-picking influencer/creators who don't just tick the standard boxes of reach and brand fit, but who truly embody the brand ethos and breathe life into a campaign. In the fast-moving influencer marketing segment, Emma's guidance and expertise was invaluable."

    Louise Gaudern, Senior Project Manager, Content Creation. Hubert Burda Media

  • "Emma consulted for Sony Music & was instrumental in us establishing our strategy for working with influencers. During this time she led campaigns that saw us provide influencer marketing strands to artist campaigns including George Ezra, Little Mix, Khalid, & Mark Ronson. Her experience & knowledge of the space is unmatched. Her positive outlook & ability to coordinate & collaborate enabled her to deliver first-class results throughout her time with us. I wouldn't hesitate for a moment in recommending Emma to be a part of any team."

    Adam Cardew, VP, Creative Strategy & business Development, 4th Floor Creative (Sony Music UK)

  • "Emma helped us deliver content and strategy for our social media campaigns, always writing excellent copy and building communities of engaged fans. She also developed an influencer community for us which was invaluable - I’d highly recommend her."

    Warren Minde, Chief Growth Officer, Sphere Research

  • "I worked with Emma on developing a social media strategy for various gender equality campaigns. Emma provided us with exactly what we needed: high quality strategy, a great degree of professionalism, and consistently good work. I would love to work with Emma again, and would really recommend her services."

    Tanya Grueneberger, Skating Panda

  • "Ridiculously easy to work with" is the phrase that comes to mind when I think about Emma. I had the chance to work with her for over year for the launch of a hair care brand. I was particularly impressed by her ability to handle every situation effortlessly. She was always creative, professional and solution oriented. Emma would be a true asset for any company requiring an Influencer Marketing and Brand Advocacy Strategist and she comes with my heartfelt recommendation.

    Marta Flores, Account Director, C3 Creative Code & Content

  • "From campaign strategy to influencer outreach and activation, Emma’s professionalism never faltered. Emma is a genuine expert in her field. She is an excellent problem solver and a diligent project manager, who made sure no single detail was left untouched. In her time consulting at Sony Music, Emma made a very valuable contribution to the company by setting up the ‘Creator Network’, which has continued to pay dividends long past her tenure. Above everything else, Emma is a really lovely person and a joy to work with. I always admired her ability to build authentic relationships with her clients and with influencers. She would be an incredible asset to any team or project and I have no hesitation in recommending her."

    Corrina Kavanagh, Senior Audience Development Manager, Columbia Records

  • "I had the pleasure of working with Emma in 2019 on a number of influencer-based campaigns during my time at Because Creative Experiences. Throughout each campaign, Emma's diligence from upfront campaign strategy to influencer outreach and management never wavered. Emma has a unique talent of marrying clients' needs and markets with authentic influencers who in-hand became long-term advocates and brand partners. In addition to her skills and knowledge, Emma is a delight to work with - I highly recommend her for any future clients!"

    Paige Lewis, Business Development Lead, Because Creative Experiences

  • "Emma is a rare mix of creative strategist, content creator, problem solver, project manager and unflappable client services professional. She comes across as both knowledgeable and passionate about social and digital communications - her inquisitive nature means she is constantly learning and adapting her ways of working, something that was very evident when she built a successful Influencer Marketing division from the ground up in her last agency. Working with Emma is a joy - quite simply, she gets it!"

    Mark Maddox, Founding Partner at VOLUME

  • "Emma’s contribution to 1.618 Digital has been immense, to say the least. Across the past several years she’s been instrumental in supporting and building the brand covering many important areas from marketing and communications to business development and client management. Emma’s approach is honest, thorough and diligent."

    Oliver Kadel, Founder & Audio Lead, 1.618 Digital

S E R V I C E S

  • Whether you need a complete content overhaul, a brand strategy refresh or a social playbook, I love partnering with teams to develop creative strategy that makes sense. From Hive Home and Defaqto to Equality League, Tabitha James Kraan and the NHS, take a look at the many brands and agencies I've loved working with.

  • From influencer strategy and activations to event management and contract negotiation, I love nothing more than connecting brilliant creatives with brands they love. I'm able to manage the end to end process of strategy, creative ideation, launch, implementation and reviewing campaigns, and take pride in helping brands build sustainable partnerships. You can find examples of my work here.

  • Imagine if you could tap into your ideal consumer base whenever you wanted to test a launch idea, gather feedback on a product, or promote a service in an authentic and organic way. With an engaged community of advocates, that's exactly what you get. Part focus group & customer service insights, part creative network & brand ambassadors, a bespoke community built on or offline for your brand. Take a look at my work building the Creator Network for Sony Music or launching the Authentic Beauty Concept brand for more.

  • A mixture of all of the above services tailored to you. Bespoke, hands on and hand-picked.

    From creative direction to content strategy, you can think of me as a helping hand available as and when you need me, there to guide you but equally happy to get stuck into the nitty gritty of campaigns, outreach and reporting.

    I've also helped agencies build out their influencer offering and pitch for new business, and have extensive experience agency-side working across business and consumer accounts.